![]() Someone who is deeply opposed to the project, but has little influence or power, would go at the bottom left corner. If the mayor is in full support of the project, this stakeholder would go in the top right corner of the matrix. For example, a mayor of a community has a strong level of influence. One standard method of organizing stakeholders is to determine which ones are likely to be in support of the project and which are likely to oppose it, and then determine how much power or influence each of those groups has (see Figure 20.2). Once you have identified stakeholders who may be impacted, organize them into categories or a matrix. You might start by brainstorming or mind-mapping all the stakeholders you can think of. It is therefore critical to determine who the various stakeholders are, as well as their level of interest in the project, the potential impact it will have on them, and power they have to shape the process and outcome. The more a stakeholder group will be materially affected by the proposed project, the more important it is for them to be identified, properly informed, and encouraged to participate in the consultation process. Consultation processes help create the awareness of the project to potentially get these people involved during the early stages of the project. There are also people who could help solve the problem but lack awareness of the problem or their potential role. implement solutions, provide key data, resources, etc.define necessary steps to achieving them.refine, refocus, prioritize solution ideas.People who are attempting to solve the problem can help you establish whether further research is needed into the problem.determine your focus, scope, and objectives for solutions.understand the context, issues and potential impacts more fully.People most affected by the problem and most directly impacted by its effects can help you to ![]() Stakeholders can contribute significantly to the decision-making and problem-solving processes. Increasingly, arguments are being made for considering non-human stakeholders such as the natural environment. They can be internal-people from within the company or organization (owners, managers, employees, shareholders, volunteers, interns, students, etc.)-and external, such as community members or groups, investors, suppliers, consumers, policy makers, etc. They can also be people who are simply interested in the matter, but more often they are potential beneficiaries or risk-bearers. Stakeholders include any individual or group who may have a direct or indirect “stake” in the project-anyone who can be affected by it, or who can have an effect on the actions or decisions of the company, organization or government. For stakeholders, the consultation process creates an opportunity to be informed, as well as to inform the company about local contexts that may not be obvious, to raise issues and concerns, and to help shape the objectives and outcomes of the project. Listening to stakeholder feedback and concerns can be helpful in identifying and mitigating risks that could otherwise slow down or even derail a project. Creating an understanding of how projects will affect a wide variety of stakeholders is beneficial for both the company instigating the project and the people who will be affected by it. Public engagement is the broadest term used to describe the increasingly necessary process that companies, organizations, and governments must undertake to achieve a “social license to operate.” Stakeholder engagement can range from simply informing the public about plans for a project, to engaging in more consultative practices like getting input and feedback from various groups, and even to empowering key community stakeholders in the final decision-making process.įor projects that have social, economic, and environmental impacts, stakeholder consultation is an increasingly critical part of the planning stage. One important area of primary research undertaken when embarking on any large-scale project entails “public engagement,” or stakeholder consultation. By Suzan Last Stakeholder Engagement and Consultation
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