![]() The strength of the brand could, in many ways, be attributed to this. It was run like this for the first five years and even now it’s still a relatively small team. Kriega has always been a very ‘compact’ company: Dom is responsible for design and Mike for production/admin. ![]() For some time after, the early ‘limited edition’ KRUG backpacks commanded even better prices on eBay. At that time, the brand was called KRUG (from the Wes Craven created character, later to become Freddy Krueger) but as the first batch of KRUG product arrived, so did a Trade Mark infringement letter from KRUG champagne – not the best of starts – so, after just one year of trading, the brand changed to KRIEGA. Their intention was to design and manufacture products with the same quality levels as high-end outdoor gear. They had both previously worked at Karrimor – Mike on the production side and Dom as a freelance designer. Kriega was founded in the year 2000 by Dominic Longman and Michael Cottam, two product designers who had the idea of developing a range of backpacks designed specifically for motorcycling. So we were revved up at the opportunity to chat with the folks behind this innovative carry creator and find out what’s on the horizon for them… The brand has dedicated itself to all things bike for over a decade, establishing itself as one of the most respected names in the business. When it comes to motorbike carry, Kriega is one of the first carry names to crop up – and it’s not hard to see why.
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